TIPS TO LIVE BY
This Complete E-Book contains 80 Tips to Live By for Small Businesses. Written in accessible, short paragraph form, the Tips are divided into 4 business sections: Financial Management, Marketing and Sales, Strategy and Planning, Management and Execution. These tips are drawn from a 35-year business career, with 22 years specifically consulting directly to Small Businesses, be they Startups, On-going Small Businesses or solo Entrepreneur ventures.
This book is designed to help new and existing entrepreneurs avoid many of the typical errors and pitfalls during early efforts in business. The Tips address all areas of business that are essential for success in a colloquial language that avoids jargon, buzzwords and cant. Its advice and counsel gives constructive ideas and lessons that are useful, actionable, and implementable.
In this E-book, there are 4 sections; each can be purchased separately. The Complete Version contains 91 pages and includes all the other sections.
Financial Management (33 pages)
Business Plans, Cash Management, Pricing Elements, Investments and Equity Raising, Debt Management, Negotiating, Financial Analysis etc.
Marketing and Sales (34 pages)
Targeting, Advertising, Messaging, Sales Management, Customer Relationships, Marketing Spend, Elements Mix, Marketing Strategy, Specialization, etc.
Strategy and Planning (33 pages)
Competition Strategy, An Integrated Path to Success, Corporate Credibility, Position Defense, Change Management, Client Approach, etc.
Management and Execution (31 pages)
Visionary Makeup, Time and Corporate Management, Executive Stability, Partnerships, Most Important Words, Executive Skills, Employee Approaches, etc.